Fliff is a licensed and regulated social sportsbook that operates under sweepstakes laws in 49 U.S.
states (excluding Washington).
The platform employs robust Know Your Customer (KYC) procedures and uses SSL encryption to ensure the security of user data and funds.
While Fliff is relatively new compared to established sportsbooks, it has garnered positive reviews for its user-friendly interface and daily coin giveaways.
Fliff's business model is centered around "Fliff Coins," which users can earn through various activities but cannot directly withdraw as cash, addressing concerns about it being a gambling platform.
The platform offers a two-part welcome bonus for new users, including free Fliff Coins and potential Fliff Cash rewards, which can be redeemed for real money prizes.
Independent experts and the majority of user reviews generally evaluate Fliff as a safe and legitimate social betting option, despite some isolated complaints about customer service.
Fliff's focus on the "social" aspect of sports betting, with features like challenges and referral bonuses, sets it apart from traditional sportsbooks and may appeal to a different demographic of users.
The platform's adherence to sweepstakes laws means users cannot deposit their own money directly but can earn Fliff Coins through various in-app activities.
Fliff has been operational since 2019 and continues to expand its presence, indicating a level of stability and commitment to the regulatory landscape.
While Fliff may lack the long-standing reputation of industry giants, its emphasis on user experience and innovative features have contributed to its growing popularity among sports betting enthusiasts.
Independent reviews suggest that Fliff's emphasis on responsible gaming practices, such as setting deposit limits and self-exclusion options, further bolsters its legitimacy.
The platform's ongoing efforts to address user feedback and continuously improve its offerings have been noted by industry analysts, positioning Fliff as a viable contender in the social sports betting market.